Goede raad

2022

Translation: Good Advice. However, ‘Raad’ also means municipal council, which adds a double meaning to the title. Online hatred against women limits female municipal councilors in their performance and in their political ambitions. Together we fight for local politics in which everyone feels represented and women are not hindered in their political ambitions. These 6 tips with good advice against online hate were drawn up in collaboration with
Stem op een Vrouw.

SERVICES:

Graphic design, illustration

CLIENT:

Atria

challenge

For the 'Goede ‘Raad’ campaign by Atria and Stem Op Een Vrouw, we were asked to create a catchy design that communicates six tips in a clear and practical manner.

concept

With a simple and sleek illustration we were able to create a 'mini' campaign that communicates recognizably. Elements were used for online communication and a poster campaign that was sent to all town halls in the Netherlands.